Description: This is a “Acceptable” book. The inside is in excellent condition. The cover shows significant signs of shelf wear. This textbook is an excellent resource for students and professionals interested in the field of marketing research. It covers a wide range of topics, including customer insights, managerial actions, and the use of Qualtrics for surveying and data collection. The book is authored by Tracy A. Suter, Gilbert A. Churchill, and Tom J. Brown and is part of the Mindtap Course List Ser. series. The textbook is a trade paperback edition published by Cengage South-Western in 2017. It has 352 pages and is written in English. The book measures 10.9 inches in length, 8.5 inches in width, and 0.6 inches in height. It weighs 26.5 ounces and has a printed access card for Qualtrics. This revised edition is perfect for anyone looking to expand their knowledge in marketing research and customer insights.
Price: 21.99 USD
Location: San Antonio, Texas
End Time: 2024-11-26T14:22:52.000Z
Shipping Cost: 0 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Number of Pages: 352 Pages
Publication Name: Basic Marketing Research (With Qualtrics, 1 Term (6 Months) Printed Access Card)
Language: English
Publisher: Cengage South-Western
Subject: Marketing / General, Marketing / Research
Item Height: 0.6 in
Publication Year: 2017
Features: Revised
Type: Textbook
Item Weight: 26.5 Oz
Subject Area: Business & Economics
Author: Tracy A. Suter, Gilbert A. Churchill, Tom J. Brown
Item Length: 10.9 in
Item Width: 8.5 in
Series: Mindtap Course List Ser.
Format: Trade Paperback
