Description: Branding : A Complete Step-by-step Guide to Strategy, Tactics, Tools and Measurement, Paperback by Rowles, Daniel, ISBN 139860318X, ISBN-13 9781398603189, Brand New, Free shipping in the US "Every decision and action you make contributes to your brand, so it makes sense that everything you do ly also contributes to your brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Branding is ideal for any marketer or brand strategist to enhance their brand's online presence, and provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected CIM fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. Branding delivers a robust framework for brand planning, identity, channelselection and measuring the effectiveness of campaign and includes lessons from Heineken, Cadbury, and Pepsi. Now fully updated, this third edition features new sections on brand authenticity, ethics and meaning as well as updates on social media regulations and new social media platforms such as TikTok"--
Price: 36.5 USD
Location: Jessup, Maryland
End Time: 2024-11-03T06:35:06.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Digital Branding : A Complete Step-by-step Guide to Strategy, Tac
Number of Pages: 232 Pages
Publication Name: Digital Branding : a Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2022
Item Height: 0.5 in
Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce
Type: Textbook
Item Weight: 12.7 Oz
Item Length: 9.2 in
Subject Area: Business & Economics
Author: Daniel Rowles
Item Width: 6.1 in
Format: Trade Paperback
