Careers In Marketing: The Complete Guide to Marketing and Digital Marketing Care

Description: Careers In Marketing by Eric Siebert Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Careers in Marketing is the only comprehensive and contemporary guide that clearly explains the many interesting, growing and well paying career opportunities in the field of marketing.This book is intended to help those considering a job change as well as those beginning their careers to better point their career compass and make smarter choices about their future. Careers in Marketing is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an insider view of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land ones first job. The traditional marketing roles detailed in the book include marketing research management, brand management, product management, advertising and media management, shopper marketing, demand generation, lead generation, customer relationship marketing, consumer promotion, trade promotion, direct marketing, event marketing, marketing analytics and marketing operations management. Digital marketing career options discussed include e-commerce, search engine marketing, web communications management, digital marketing communications, social media marketing, inbound marketing and digital analytics. Consider Careers in Marketing your personal guide for navigating todays complex world of marketing. A guide that will help you make smarter choices about that career path thats best for you. Author Biography Careers in Marketing author Eric Siebert has worked for over thirty years in marketing in some of the worlds largest and most successful companies including Samsung Electronics, IBM Corporation and Unilever. He has worked for fifteen years in senior traditional brand marketing roles as well as fifteen years in senior digital marketing across consumer goods, technology, media & entertainment and healthcare industries. Eric Siebert is currently Vice President of Global Digital Marketing & Brand Strategy with Boston Scientific and serves as an adjunct professor of marketing at Bentley University. Details ISBN 1522922644 ISBN-13 9781522922643 Title Careers In Marketing Author Eric Siebert Format Paperback Year 2016 Pages 194 Publisher Createspace Independent Publishing Platform GE_Item_ID:97984975; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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