Confessions of an Advertising Man by David Ogilvy (English) Paperback Book

Description: Confessions of an Advertising Man by David Ogilvy Read how Mad Men series creator,Matthew Weiner,studied David Ogilvys advertising bible, Confessions of an Advertising Man to understand the inner workings of agency life in this piece in the Australian Financial Review . FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description David Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the sixties Ad generation. This timeless business classic is as fresh and relevant now as the day it was written and forms an essential blueprint for good practice in business.Read how Mad Men series creator, Matthew Weiner, studied David Ogilvys advertising bible, Confessions of an Advertising Man to understand the inner workings of agency life in this piece in the Australian Financial Review. Author Biography David Ogilvy was born in West Horsley, England in 1911 and was the youngest of five children of a Scottish stockbroker. He was educated in Edinburgh and then at Oxford, but was thrown out before he completed his degree. This, he said, was the real failure in his life. He then worked in the kitchen of the Hotel Majestic in Paris and was a door-to-door salesman for AGA Cookers in Britain before emigrating to the US in 1938. At the age of 37, he founded his New York based agency, which later merged to form an international company now known as Ogilvy & Mather. It employs 10,000 people in 90 countries. Review "I would like to make it mandatory that everyone in advertising read David Ogilvys first book, Confessions of an Advertising Man at least once a year."--George Parker in Business Insider"Required reading for anyone in business" --Media Week"Its a classic...I tell my students if youre going to read a book about advertising, start with that one." -- Investors Business Daily"Its a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business--and particularly marketing and PR." --Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on Business Insider"Ogilvy is the creative force of modern advertising." --New York Times". . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture." --The Huffington Post "Id highly recommend Confessions of An Advertising Man for entrepreneurs at all stages of growth...this book changed my perspective on brand and messaging distillation." --John Furneaux, the co-founder and CEO of Hive Long Description David Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the sixties Ad generation. This timeless business classic is as fresh and relevant now as the day it was written and forms an essential blueprint for good practice in business. Read how Mad Men series creator, Matthew Weiner, studied David Ogilvys advertising bible, Confessions of an Advertising Man to understand the inner workings of agency life in this piece in the Australian Financial Review . Review Quote ". . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture." --The Huffington Post Details ISBN190491537X Author David Ogilvy Year 2011 ISBN-10 190491537X ISBN-13 9781904915379 Media Book Short Title CONFESSIONS OF AN ADVERTISING Publisher Southbank Publishing Edition Description REV Language English Imprint Southbank Publishing Place of Publication Herts Country of Publication United Kingdom Birth 1911 Format Paperback UK Release Date 2011-09-01 NZ Release Date 2011-09-01 Pages 194 Publication Date 2011-09-01 DEWEY 659.1092 Audience General AU Release Date 2011-11-30 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:37385317;

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