Description: Content Strategy at Work : Real-World Stories to Strengthen Every Interactive Project, Paperback by Bloomstein, Margot; Halvorson, Kristina (FRW), ISBN 0123919223, ISBN-13 9780123919229, Brand New, Free shipping in the US Outlines the principles of content strategy, including case studies of Johns Hopkins Medicine, MINI, and Icebreaker.
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Book Title: Content Strategy at Work : Real-World Stories to Strengthen Every
Number of Pages: 184 Pages
Publication Name: Content Strategy at Work : Real-World Stories to Strengthen Every Interactive Project
Language: English
Publisher: Elsevier Science & Technology
Publication Year: 2012
Subject: Industries / Computers & Information Technology, Management Information Systems, E-Commerce / Internet Marketing, Web / Design, Strategic Planning, Social Aspects / Human-Computer Interaction
Type: Textbook
Item Weight: 14.4 Oz
Item Length: 9.2 in
Author: Margot Bloomstein
Subject Area: Computers, Business & Economics
Item Width: 7.5 in
Format: Trade Paperback