Description: Corporate Communication, 3rd Edition: A Guide to Theory and Practice. Description Product description The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. Features & details Product information PublisherSAGE Publications Ltd Publication date18 Mar 2011 LanguageEnglish Product Dimensions17.1 x 1.3 x 24.8 cm Shipping Weight499 g Book length296 ISBN-10
Price: 20 GBP
Location: London
End Time: 2024-12-04T13:30:37.000Z
Shipping Cost: 10.3 GBP
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Type: Workbook
