Description: Further DetailsTitle: Digital BrandingCondition: NewSubtitle: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and MeasurementISBN-10: 1398603201EAN: 9781398603202ISBN: 9781398603202Publisher: Kogan Page LtdFormat: HardbackRelease Date: 01/03/2022Description: Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues.Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 156mmItem Width: 22mmItem Weight: 595gAuthor: Daniel RowlesGenre: Business & FinanceRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Digital Branding
Title: Digital Branding
Subtitle: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Mea
ISBN-10: 1398603201
EAN: 9781398603202
ISBN: 9781398603202
Release Date: 01/03/2022
Release Year: 2022
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 232 Pages
Publication Name: Digital Branding : a Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement
Language: English
Publisher: Kogan Page, The Limited
Item Height: 0.6 in
Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce
Publication Year: 2022
Type: Textbook
Item Weight: 15.3 Oz
Subject Area: Business & Economics
Author: Daniel Rowles
Item Length: 9.2 in
Item Width: 6.1 in
Format: Hardcover
