Description: Further DetailsTitle: Building Digital CultureCondition: NewEAN: 9780749479657ISBN: 9780749479657Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 01/03/2017Item Height: 235mmItem Length: 155mmItem Width: 10mmItem Weight: 400gAuthor: Daniel Rowles, Thomas BrownLanguage: EnglishSubtitle: A Practical Guide to Successful Digital TransformationISBN-10: 0749479655Description: WINNER: CMI Management Book of the Year Awards 2018 - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve.Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.Country/Region of Manufacture: GBGenre: Business & FinanceRelease Year: 2017 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Building Digital Culture
Title: Building Digital Culture
EAN: 9780749479657
ISBN: 9780749479657
Release Date: 01/03/2017
Release Year: 2017
Subtitle: A Practical Guide to Successful Digital Transformation
ISBN-10: 0749479655
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 264 Pages
Publication Name: Building Digital Culture : a Practical Guide to Successful Digital Transformation
Language: English
Publisher: Kogan Page, The Limited
Item Height: 0.4 in
Publication Year: 2017
Subject: Marketing / General, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / Internet Marketing, Digital Media / General
Item Weight: 14.1 Oz
Type: Textbook
Item Length: 9.2 in
Subject Area: Computers, Business & Economics
Author: Thomas Brown, Daniel Rowles
Item Width: 6.1 in
Format: Trade Paperback
