From Brand Vision to Brand Evaluation: The Strategic Process of Growing and...

Description: From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands by de Chernatony, Leslie Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less

Price: 8.64 USD

Location: Aurora, Illinois

End Time: 2024-12-01T19:47:26.000Z

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Binding: Paperback

Weight: 1 lbs

Product Group: Book

IsTextBook: Yes

Number of Pages: 320 Pages

Publication Name: From Brand Vision to Brand Evaluation : the Strategic Process of Growing and Strengthening Brands

Language: English

Publisher: Elsevier Science & Technology Books

Item Height: 0.7 in

Subject: Marketing / General

Publication Year: 2006

Features: Revised

Item Weight: 19.6 Oz

Type: Textbook

Item Length: 9.2 in

Subject Area: Business & Economics

Author: Leslie De Chernatony

Item Width: 6.1 in

Format: Perfect