Description: Global Foundations of Public Relations : Humanism, China and the West, Paperback by Brown, Robert E. (EDT); St. John, Burton, III (EDT); Hou, Jenny Zhengye (EDT), ISBN 1032054751, ISBN-13 9781032054759, Like New Used, Free shipping in the US The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.
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Publisher: Routledge
Book Title: Global Foundations of Public Relations Humanism, China and the West
Publication Year: 2021
Topic: Sociology / General
Number of Pages: 216 Pages
Language: English
Illustrator: Yes
Genre: Social Science
Author: Robert E. Brown, Jenny Zhengye Hou, Burton St. John
Format: Hardcover
