Integrated Advertising, Promotion, and Marketing Communications P

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Book Title: Integrated Advertising, Promotion, and Marketing Communications P

Number of Pages: 576 Pages

Language: English

Publication Name: Integrated Advertising, Promotion, and Marketing Communications

Publisher: Prentice Hall PTR

Subject: Communication Studies, Advertising & Promotion

Publication Year: 2004

Item Weight: 40 Oz

Type: Textbook

Item Length: 11 in

Subject Area: Language Arts & Disciplines, Business & Economics

Author: Kenneth E. Clow, Donald Baack

Item Width: 8.7 in

Format: Trade Paperback