Description: Integrated Marketing Communication : Creating Spaces for Engagement, Paperback by Persuit, Jeanne M. (EDT); Marinchak, Christina L. Mcdowell (EDT), ISBN 149854004X, ISBN-13 9781498540049, Brand New, Free shipping in the US Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
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Book Title: Integrated Marketing Communication : Creating Spaces for Engageme
Number of Pages: 286 Pages
Language: English
Publication Name: Integrated Marketing Communication : Creating Spaces for Engagement
Publisher: Lexington Books/Fortress Academic
Subject: Marketing / General, Communication Studies
Item Height: 0.6 in
Publication Year: 2018
Type: Textbook
Item Weight: 10.8 Oz
Author: Daniel Assmus
Subject Area: Language Arts & Disciplines, Business & Economics
Item Length: 8.7 in
Series: Integrated Marketing Communication Ser.
Item Width: 5.9 in
Format: Trade Paperback
