Marketing management: Knowledge and skills : text, analysis, cases, plans

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Location: Skokie, Illinois

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Release Year: 1986

Book Title: Marketing management: Knowledge and skills : text, analysis, c...

Publisher: McGraw-Hill Higher Education

Subject: Marketing / General

Publication Name: Marketing Management

Language: English

Type: Textbook

Subject Area: Business & Economics

Author: James H. Donnelly Jr., J. Paul Peter

Format: Hardcover