Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Social Media Management: Technologies And Strategies For Creating Business ValueISBN13:9783319373058ISBN10:3319373056Author:Van Looy, Amy (Author)Description:This Undergraduate Textbook Adopts The Perspective Of Organizations - Not Individuals - And Clarifies The Impact Of Social Media On Their Different Departments Or Disciplines, While Also Exploring How Organizations Use Social Media To Create Business Value To Do So, The Book Pursues A Uniquely Multi-Disciplinary Approach, Embracing It, Marketing, Hr And Many Other Fields Readers Will Benefit From A Comprehensive Selection Of Current Topics, Including: Tools, Tactics And Strategies For Social Media, Internal And External Communication, Viral Marketing Campaigns, Social Crm, Employer Branding, E-Recruiting, Search Engine Optimization, Social Mining, Sentiment Analysis, Crowdfunding, And Legal And Ethical Issues Binding:Paperback, PaperbackPublisher:SPRINGER NATUREPublication Date:2016-08-23Weight:0.85 lbsDimensions:0.57'' H x 9.21'' L x 6.14'' WNumber of Pages:250Language:English
Price: 63.55 USD
Location: USA
End Time: 2024-03-03T12:53:25.000Z
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Book Title: Social Media Management : Technologies and Strategies for Creating Business Value
Item Length: 9.3in
Item Width: 6.1in
Author: Amy Van Looy
Format: Trade Paperback
Language: English
Topic: Marketing / General, Industries / Media & Communications, Information Management
Publisher: Springer International Publishing A&G
Publication Year: 2016
Genre: Business & Economics
Item Weight: 146.8 Oz
Number of Pages: XIX Exotic Alloys, 250 Pages
