Description: Social Media Strategy by Keith A. Quesenberry Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. Publisher Description Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.This book contributes to everything we are trying to teach our students, not just the latest in advertising techniques. In fact, the book is exceptionally comprehensive…. By focusing on core social science concepts, Quesenberry solidifies his lessons expertly. Quesenberry wraps up the text with a discussion on integrating social media across organizations and pulling his wide-ranging topics together. This conclusion demonstrates that the academic field is full of us marketing-professionals-turned-professors, and this is a text for us! It presents real-world problems in academic ways perfect for the classroom… [A]fter assigning it in the classroom, I have no doubt that my students will keep this book on their first office bookshelf. (Previous Edition Praise)— Journalism & Mass Communication Quarterly Provides a solid foundation for introducing the complexity of social media strategy to students… [and] an outstanding introduction to the types of social media engagement and their representative platforms. … While choosing a social media textbook often deserves the status of Its Complicated, any professor looking for a quality introductory textbook for social media would do well to be In a Relationship with Quesenberrys contribution. (Previous Edition Praise)— Journal of Advertising EducationProfessor Quesenberry makes an important contribution in helping instructors to engage students in learning social media planning and strategy. Social Media Strategy helped my students present a real-world plan to our clients. The second edition adds important depth to the excellent framework for moving from theory to practice.— Jeremy Lipschultz, Isaacson Professor, University of Nebraska at OmahaAfter reviewing the second edition, I was impressed by the increased breadth and depth that are covered in this update. The new edition offers a thorough discussion of emerging trends in social media marketing as well as extensive coverage of platforms and topics that were just gaining momentum a few years ago, including live-streaming videos, Snapchat, Messenger, influencer marketing, and online reviews. I highly recommend Keiths book to both educators and practitioners of social media marketing alike. It is a must-have guide for anyone in the field.— Ai Zhang, Stockton University Author Biography Keith A. Quesenberry, assistant professor of marketing at Messiah College, has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University, and West Virginia University. Details ISBN 1538138166 ISBN-13 9781538138168 Title Social Media Strategy Author Keith A. Quesenberry Format Hardcover Year 2020 Pages 492 Edition 3rd Publisher Rowman & Littlefield GE_Item_ID:129653316; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 151.26 USD
Location: Fairfield, Ohio
End Time: 2024-11-16T09:05:34.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781538138168
Book Title: Social Media Strategy
Number of Pages: 448 Pages
Publication Name: Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Language: English
Publisher: Rowman & Littlefield Publishers, Incorporated
Item Height: 1.3 in
Publication Year: 2020
Subject: Business Communication / General, Communication Studies, Web / Social Media, E-Commerce / Internet Marketing
Type: Textbook
Item Weight: 0 Oz
Author: Keith A. Quesenberry
Subject Area: Computers, Language Arts & Disciplines, Business & Economics
Item Length: 10 in
Item Width: 7.3 in
Format: Hardcover
