Subscribed: Why the Subscription Model Will Be Your Company's Future--and What t

Description: Subscribed by Tien Tzuo, Gabe Weisert Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginningTodays consumers prefer the advantages of access over the hassles of ownership. Its not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. Youll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, well be subscribing to everything- information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the worlds largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper. FORMAT Paperback LANGUAGE English CONDITION Brand New Author Biography Tien Tzuo is the CEO of Zuora, a comprehensive subscription management platform and Silicon Valley unicorn with more than 800 employees and 800 customers worldwide. Zuora, which caters to the needs of the growing subscription economy, was born out of Tzuos experiences at Salesforce, a pioneer of the subscription model, where he was formerly CMO and Chief Strategy Officer. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, Boston, Denver, San Francisco, London, Paris, Beijing, Sydney and Tokyo.Gabe Weisert is the managing editor of Zuora. He has previously written for a number of publications including Yahoo and Forbes. Review This book is ostensibly about subscription models, but its ultimately about the future of business. In Subscribed, youll learn from the masters of this business model and fundamentally change the way you think about your product, customers, growth, and talent -- no matter what industry youre in -- Aaron Levie * CEO and Founder of Box *Tien Tzuo, who I was lucky enough to hire as my eleventh employee at Salesforce, has written the definitive playbook for anyone navigating the most important business model shift of our time. The subscription model is exploding everywhere, and nobody knows how to steer through this shift better than Tien -- Marc Benioff * Chairman & CEO of Salesforce *Tien Tzuo is the godfather of the subscription economy and now he shares his unparalleled wisdom in this book. A must read for anyone who wants to have a breakout company. -- Maynard Webb * Author of Rebooting Work *Tzuo dissects the building blocks of what may be the greatest shift in business in the last twenty years; the move to a recurring revenue/subscription based model. For any business looking to break the chains of episodic, transactional commerce, Tiens book is a must-read -- Scott Galloway * Professor of Marketing, NYU Stern, author of The Four *Subscribed shows you how to keep customers coming back for more. The implications for product design are enormous -- Nir Eyal * author of Hooked: How to Build Habit-Forming Products *All in all, Tiens book is spot-on. It has just the right blend of background information about the Subscription Economy and best practices -- Tom Taulli * Forbes * Promotional Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation-and the real opportunity-is just beginning. Review Text This book is ostensibly about subscription models, but its ultimately about the future of business. In Subscribed, youll learn from the masters of this business model and fundamentally change the way you think about your product, customers, growth, and talent -- no matter what industry youre in Review Quote This book is ostensibly about subscription models, but its ultimately about the future of business. In Subscribed, youll learn from the masters of this business model and fundamentally change the way you think about your product, customers, growth, and talent -- no matter what industry youre in Promotional "Headline" Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning Details ISBN0241363667 Author Gabe Weisert Publisher Penguin Books Ltd Year 2018 ISBN-10 0241363667 ISBN-13 9780241363669 Format Paperback Publication Date 2018-06-07 Imprint Portfolio Penguin Place of Publication London Country of Publication United Kingdom Pages 256 DEWEY 658.8 Media Book Short Title Subscribed Language English UK Release Date 2018-06-07 AU Release Date 2018-06-07 NZ Release Date 2018-06-07 Subtitle Why the Subscription Model Will Be Your Companys Future—and What to Do About It Alternative 9780241375730 Audience General We've got this At The Nile, if you're looking for it, we've got it. 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