The Future of Luxury Customer Experience: How to Create High-Value, Personalized

Description: The Future of Luxury Customer Experience by Gabriella Lojacono Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty. FORMAT Paperback CONDITION Brand New Publisher Description What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers?These are the questions that The Future of Luxury Customer Experience has been designed to answer, as it explores how luxury brands can best utilize new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment.Using case studies from world-leading luxury retailers such as Dior, Chanel and Ferrari, this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape, using data and the latest technology to provide exceptional customer experiences whilst protecting their customers privacy. Written by experts from the world-leading SDA Bocconi School of Management, this book provides a thorough understanding of how to create and deliver luxury customer experiences that will build long-lasting customer loyalty, as well as how these experiences can build and support brand awareness. Covering topics such as inclusivity and social responsibility, the use of AI and virtual experiences, as well as how set KPIs to evaluate success, this book provides practical advice on how to create a luxury customer experience that will deliver exceptional results. Author Biography Gabriella Lojacono is an Associate Professor of International Management at the Department of Management and Technology of Università Bocconi and SDA Bocconi School of Management based in Milan, Italy. She is also the Director of the Executive Master in Luxury Management at SDA Bocconi. Table of Contents Chapter - 00: IntroductionChapter - 01: The Alchemy of Luxury: Brand Identity and Value CreationChapter - 02: (Un)setting the Boundaries: The World of Luxury and its ProtagonistsChapter - 03: Timeless Yet Timely: The Paradox of Luxury AuthenticityChapter - 04: Luxury, Arts and Culture: How Luxury Maisons have Become Prominent Cultural ActorsChapter - 05: Experience-Led Luxury Strategies: How Brands are Reshaping Customer Activation and EngagementChapter - 06: Seamless Retail: Bridging the Digital and Physical DivideChapter - 07: How to Build a 360° View of the Customer to Nurture Personalized RelationshipsChapter - 08: Emerging Trends in Customer Relationship ManagementChapter - 09: How to Optimize Spend and Evaluate SuccessChapter - 10: New Technologies and the Future of Customer ExperienceChapter - 11: Reimagining the Supply Chain in the Luxury Industry : Transparency, Human Rights, Ethical Labor Practices and Animal WelfareChapter - 12: Sustainability for Luxury Brands: Global Change in CSR, Circularity and Authentication Review "Among its many strengths, this book masterfully crafts a true customer journey, establishing connections between direct and indirect business aspect that capture the essence of the modern luxury experience." * Cristiana Cinotti, Global Wholesale Director, Moncler *"Gabriella has perfectly captured the essence of Italian hospitality within an international group, as well as the importance of authenticity of people and services." * Luca Finardi, Area Vice President Operations, General Manager, Mandarin Oriental Hotel Group *"In The Future of Luxury Customer Experience, Professor Gabriella Lojacono offers a forward-looking analysis on the evolution of luxury brands in a tech-driven era. This book combines in-depth research, including interviews and extensive field analysis, with practical insights on enhancing customer engagement through technology and emotional connectivity. Essential for students and executives alike, it serves as a crucial guide to navigating the complexities of modern luxury markets with innovative strategies and a customer-centric approach." * Guia Ricci, Managing Director and Partner, Fashion & Luxury, Boston Consulting Group (BCG) * Details ISBN1398615455 Author Gabriella Lojacono Publisher Kogan Page Ltd Year 2024 ISBN-13 9781398615458 Format Paperback Imprint Kogan Page Ltd Subtitle How to Create High-Value, Personalized Omnichannel Experiences Place of Publication London Country of Publication United Kingdom Alternative 9781398615472 Audience Tertiary & Higher Education Publication Date 2024-08-03 UK Release Date 2024-08-03 ISBN-10 1398615455 Edited by Gabriella Lojacono Pages 344 DEWEY 658.812 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:160932715;

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