The New Marketing Paradigm: Integrated Marketing Communications

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Price: 4.87 USD

Location: Minneapolis, Minnesota

End Time: 2024-11-28T16:45:26.000Z

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Number of Pages: 240 Pages

Language: English

Publication Name: New Marketing Paradigm: Integrated Marketing Communications

Publisher: McGraw-Hill Companies, T.H.E.

Subject: Marketing / General, Advertising & Promotion

Publication Year: 1996

Item Height: 0.6 in

Type: Textbook

Item Weight: 13.4 Oz

Subject Area: Business & Economics

Author: Stanley Tannenbaum, Don E. Schultz, Robert F. Lauterborn

Item Length: 8.9 in

Item Width: 6 in

Format: Trade Paperback