Description: The way that movements communicate with the general public matters for their chances of lasting success. Deva Woodly argues that the potential for movement-led political change is significantly rooted in mainstream democratic discourse and specifically in the political acceptance of new issues by news media, the general public, and elected officials. This is true to some extent for any group wishing to alter status quo distributions of rights and/or resources, but is especially important for grassroots challengers who do not already have a place of legitimated influence in the polity. By examining the talk of two contemporary movements, the living wage and marriage equality, during the critical decade after their emergence between 1994-2004, Woodly shows that while the living wage movement experienced over 120 policy victories and the marriage equality movement suffered many policy defeats, the overall impact that marriage equality had on changing American politics was much greater than that of the living wage because of its deliberate effort to change mainstream political discourse, and thus, the public understanding of the politics surrounding the issue.
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EAN: 9780190203993
UPC: 9780190203993
ISBN: 9780190203993
MPN: N/A
Book Title: The Politics of Common Sense: How Social Movements
Number of Pages: 272 Pages
Publication Name: Politics of Common Sense : How Social Movements Use Public Discourse to Change Politics and Win Acceptance
Language: English
Publisher: Oxford University Press, Incorporated
Item Height: 1.1 in
Subject: Political Process / General, Lgbt Studies / General, Social History, General
Publication Year: 2015
Type: Textbook
Item Weight: 12.7 Oz
Item Length: 9.2 in
Subject Area: Political Science, Social Science, History
Author: Deva R. Woodly
Item Width: 6.1 in
Format: Trade Paperback
