The Pyramid Principle Logic in Writing and Thinking Barbara Minto 2009 Revised

Description: How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it. The Pyramid Principle explains how to: think creatively, reason lucidly, and express ideas with clarity define complex problems and establish the objectives of any document assess your ideas and recognize their relative importance structure your reasoning into a coherent and transparent argument analyze your argument to confirm its effectiveness. The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader's mind with a minimum of effort and a maximum of effect. Bring your ideas to life! Third edition 2002 (this is the revised version published 2009).

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Publication Year: 2008

Type: Textbook

Format: Hardcover

Language: English

Publication Name: The Pyramid Principle: Logic in Writing and Thinking

Author: Barbara Minto

Features: Dust Jacket, Revised Edition

Level: Intermediate, Advanced, Proficiency, Business

Publisher: Pearson Education Limited

Country/Region of Manufacture: United Kingdom

Subject: Management, Business

Number of Pages: 177 Pages